In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients campaigns. She has run some of Kickstarter s biggest projects-TLC s newest album, Neil Young s audio player, and Joan Didion s documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to